Fable Food Products Private Ltd is the licensed owner of the brand AABAD and the website www.aabaddairy.com and AabadDairy (“The Mobile Application”). Fable Food Products Private Ltd respects your privacy. This Privacy Policy provides succinctly the manner your data is collected and used by us on the Site and the Mobile Application and via any other e-commerce platform. As a visitor to the Site/Mobile Application/Any other medium of dealing with us (e-commerce or offline) you are advised to please read the Privacy Policy carefully. By accessing the services provided by the Site you agree to the collection and use of your data by us in the manner provided in this Privacy Policy.

As part of the registration process on the Site and the Mobile Application, we may collect the personally identifiable information about you like Name including first and last name, email address, alternate email address, mobile phone number and contact details, Postal code, Demographic profile (like your age, gender, occupation, education, address etc.), information about the pages on the site you visit/access, the links you click on the site, the number of times you access the page and any such browsing information; and any other information deemed necessary by us to serve you efficiently and effectively. Such personally identifiable information about you shall be collected by us only as part of a voluntary registration process or online survey. The Site and third-party vendors, including Google, Paytm, PhonePe and other UPI mode of payment use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to the Site.

We shall use your personal information to provide personalized features to you on the Site and the Mobile Application and to provide for promotional offers to you through the Site, Mobile Application and other channels. We shall provide this information to our business associates to get in touch with you whenever necessary, in order to provide the services requested by you. We shall also preserve your transaction history as governed by existing law or terms of the policy; use the contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest and to send you promotional materials from its contest sponsors or advertisers. We will not use your financial information for any purpose other than to complete a transaction with you. We do not rent, sell or share your personal information and will not disclose any of your personally identifiable information to third parties.

In cases where we have to provide products or services requested by you and such information is necessary to provide these products or services the information may be shared with our business associates and partners. We may, however, share consumer information on an aggregate with its partners or third parties where it deems necessary. In addition we may use this information for promotional offers, to help investigate, prevent or obliterate any unlawful and/or illegal activities, suspected fraud, potential threat to the safety or security of any person, violations of the Site’s or Mobile Application’s terms of use or to defend against legal claims; special circumstances such as compliance with subpoenas, court orders, requests/order from legal authorities or law enforcement agencies requiring such disclosure.

Although we will endeavour to safeguard the confidentiality of your personally identifiable information, transmissions made by means of the Internet cannot be made absolutely secure. By using this site, you agree that we will have no liability for disclosure of your information due to errors in transmission or unauthorized acts of third parties.

We reserve the right to change or update this policy at any time. Such changes shall be effective upon posting on the Site and the Mobile Application and any previous policy shall be deemed to have been updated. Customers are required to periodically check the Privacy Policy.